Area Sales Manager in Sandy, UT at Lennar Homes

Date Posted: 11/6/2020

Job Snapshot

  • Employee Type:
  • Location:
    Sandy, UT
  • Job Type:
  • Experience:
    2 to 3 years
  • Date Posted:

Job Description


The Area Sales Manager is responsible for managing assigned area’s sales performance, enhancing margin efforts and assembling a best-in-class sales team. Responsibilities include staffing, training and motivating the sales team and working closely with the division's operating team to ensure that goals are met in a timely manner. This role is a great opportunity for a new home sales manager with a proven track record to join one of the nation’s largest and most-respected homebuilders.


  • Co-preps and co-leads sales meetings and formalized trainings
  • Coaches New Home Consultant’s (NHC’s) via instruction, role-playing and interactive discussion, both informally and formally using the company’s established performance appraisal processes
  • Evaluates each NHC as they prepare/maintain sales office environment and model homes, interact with prospective buyers, describe the unique customer value proposition, and enter/track information in CRM in an effort to identify areas for improvement where coaching is appropriate
  • Owns the CRM process and ensures engagement of the NHC’s with use of the program
  • Recruit and interview potential future NHC’s and sales assistants by visiting competitors’ sales offices on a periodic basis, formally track high-potential candidates and engaging candidates when openings arise to produce best-in-class sales force
  • Ensures job expectations and periodic performance goals are clearly understood by each individual team member
  • Recognizes top performers and leverages strengths in a strategic fashion to promote positivity and encourage constructive behaviors
  • Proactively monitors and engages poor performers to develop weaker areas and, if necessary, moves people out when performance does not improve
  • Visits competitor communities to gather market data and intelligence (e.g. pricing, product specifications, release and sales information, incentives, lot premiums, options, etc.) and provides summary reports to management
  • Solicits and summarizes input from community sales team members regarding customer preferences (product, location, community, builder), traffic patterns and quality of traffic, and any other information requested or that may be helpful to management
  • Works collaboratively with individual community NHC’s and division management to determine sales forecasts and closing schedules
  • Work with sales counselor and division leadership to create and carry out a strategic marketing plan for each community
  • Work collaboratively with NHC to develop and maintain positive relationships with the realtor community
  • Perform all other duties as assigned.



  • Knowledge and experience of new home sales, escrow, lending and sales training
  • Exceptional interpersonal, verbal and written communication skills
  • Demonstrated ability to coach both high and low performers in a structured and motivational fashion; comfortable role-playing
  • Proficient in Microsoft applications, including Word, Excel and Outlook
  • SalesForce experience is a plus
  • College degree preferred
  • Real Estate License required
  • 2 to 3 years’ experience working in the homebuilding industry in a similar role strongly preferred.
  • Team player



This is a primarily an in the field position visiting the communities.  There is also some necessary time in the office which requires the ability to occasionally bend, stoop, reach, lift, move and carry office supplies and materials weighing twenty-five (25) pounds or less.  Finger dexterity is required to operate computer keyboard and telephone equipment.  Must be able to operate a motor vehicle.

FSLA STATUS:     Exempt



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