Communications and Marketing Projects Analyst in Miami, FL at Lennar Homes

Date Posted: 11/23/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/23/2021
  • Job ID:
    2021-20915

Job Description



Overview

Responsible for producing the communications output within the technology organization of Lennar. Creates and delivers emails, direct mail, brochures, newsletters, and other publications to include critical notifications and alerts to both internal customers, associates, business units and stakeholders. The Communications Analyst also has responsibility for drafting and distribution of executive communications and support of, sponsorships, contests, fundraisers, marketing material, in collaboration with HR, Corporate Marketing and business units and business operations.



Responsibilities

  • Manage internal communications output.
  • Prepare strategic communication plans for the Lennar Technology Solutions organization.
  • Execute communications to meet business demand and time frames.
  • Ensure communication strategy is consistent and reflects the organization’s strategic vision.
  • Drive Associate engagement with communications campaigns; analyzing and reporting on engagement metrics and developing strategy to increase breadth and depth of campaign success.
  • Adjust communication plans, notices, bulletins, and management guidelines as needed.
  • Anticipate and develop content appropriate to LTS Associate interests.
  • Set timing of release of departmental events and activities to coordinate with company events or initiatives.
  • Support ideas with research and experience.
  • Ensure consistent framing of messages.
  • Publish communications and messages via the most appropriate media with accuracy and efficiency
  • Edit and revise content as necessary.
  • Ensure workers are engaged in company initiatives.
  • Edit, design, and print internal publications.
  • Participate in critical operations meetings, reviews and management sessions as directed by the CIO
  • Create company literature and other forms of communication.
  • Create marketing and promotional materials, both print and electronic.
  • Copy, edit, proofread, and revise communications.
  • Design and launch email communications.
  • Promote IT and technology services through communications initiatives.
  • Create thought leadership materials to engage with LTS Associates.
  • Create and deliver internal communications, media content, case studies, white papers, LTS newsletter content and appropriate social media content
  • Research media coverage and industry trends.
  • Develop fresh story ideas and concepts that keep our Associates engaged.
  • Conduct extensive media outreach.
  • Prepare briefing materials.
  • Coordinate scheduling and logistics.
  • Coordinate events and project specific communications and activities where appropriate.
  • Prepare agendas and conduct research.



Qualifications



Education and Experience Requirements

  • 3 years minimum experience, 5+ years preferred, in communications and project coordination.
  • Bachelor’s Degree in Communications or Marketing.
  • Proficient in Microsoft Office 365 Suite – Outlook, PowerPoint, Word, Excel
  • Experience with communications and collaboration platforms- MS Teams preferred
  • Experience with Graphic Design software – Adobe CC preferred


Additional Requirements

  • Experience at working as a leader and collaborator in a team-oriented environment is essential.
  • Highly organized with the ability to multitask
  • Creativity, Enthusiasm, and “can-do” attitude
  • Tenacious, driven, energetic and a high degree of professional integrity.
  • Can conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities.
  • Ability to bring project to successful completion through organizational dynamics.
  • Strong written and oral communication skills.
  • Strong interpersonal and operational skill sets.
  • Adept at conducting research into project-related issues and products – strong analytics skills.
  • Must be able to learn, understand, and apply new technologies.
  • Strong Customer service skills and focus required.
  • Understanding in capturing user requirements and translating into needs and imperatives.
  • Strong knowledge of service development, delivery, operations, and relationship management.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.

#CB

#Redhen



Type

Regular Full-Time

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