Digital Marketing Coordinator in Charleston, SC at Lennar Homes

Date Posted: 11/2/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Experience:
    Not Specified
  • Date Posted:
    11/2/2019

Job Description

Summary of Position Requirements

Support and assist the marketing department through internet marketing efforts to include social media management, e-blast management, reporting of internet traffic/leads/sales, evaluate digital ad performance and ROI for the company. Responsible for monitoring and updating social network sites, in addition to website maintenance and researching various digital and social media opportunities for the division in both Charleston & Myrtle Beach markets.

Primary Duties and Responsibilities

  • Work with division marketing managers to continuously test and improve digital channel strategies, campaign design, and audience targeting to ensure campaign optimization.
  • Maintain a strong understanding of the digital media landscape and ensure digital media strategies are aligned to KPIs to drive optimal campaign performance.
  • Perform A/B testing to optimize ad copy, creative, and landing pages.
  • Responsible for monitoring, updating, & reporting on social networking sites including but not limited to:
    • Facebook
    • Twitter
    • You Tube
    • Pinterest
    • Open Door Blog
    • Various Blogs
    • Instagram
  • Utilize Internet marketing disciplines to increase quality leads & traffic, help to provide analysis digital marketing effectiveness
  • Maintain social network sites current with community events, customer testimonials, professional picture, etc.
  • Work with marketing and sales team to ensure marketing events are covered and enthusiastically reflected to the public with photos and videos
  • Attend required webinars/conference calls in regards to sales force, social networking, and any other sales/marketing related meetings
  • Assist in the preparation and distribution of reports including social networking benchmarks, monthly summary reports, Facebook likes and Twitter followers
  • Continuously update division websites (Lennar.com, SummersCorner.com and future websites) with current community photos, videos, and promotional banners as needed
  • Possess a competent understanding of the Division’s current products and communities
  • Possess a competent understanding of Division’s communities’ performance and life cycles
  • Assist in managing and distributing brochures and other marketing collateral, vial mail or electronic systems, to prospective customers who visit Lennar’s website
  • Constantly review marketplace for new on-line opportunities
  • Monitor the competition and their efforts with social media
  • Work with other Divisions on Best Practices.
  • Assist Internet Marketing Administrator and Marketing Department with special assignments as needed
  • Other duties as assigned

Job Requirements

  •      Minimum High School Diploma or GED required
  •      Bachelor’s Degree or equivalent work experience in a related field preferred
  •      Minimum 2 years of digital based marketing experience
  •     Knowledge of social networking sites required
  •     Home Building Industry Experience preferred
  •     Excellent verbal and written communication skills
  •     Ability to professionally perform multiple, detail-oriented tasks with simultaneous deadlines
  •     Strong organizational skills.
  •     Be a self-starter and willing to take the initiative to do online research to further their knowledge and create new ideas.
  •     Team Player with ability to work well under pressure.
  •    Advanced skills in Microsoft Word, Excel, Adobe illustrator, InDesign, Sprinklr, and Photoshop

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