Marketing Coordinator in Miami, FL at Lennar Homes

Date Posted: 9/24/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    At least 1 year(s)
  • Date Posted:
    9/24/2021
  • Job ID:
    2021-20008

Job Description



Overview

Summary of Position Requirements

Support and assist the marketing department through digital marketing efforts to include e-blast management, creation of flyers, reporting of internet traffic, registered leads and sales. Responsible for monitoring and updating social media pages, in addition to website maintenance and researching on-line social media opportunities for the division.



Responsibilities

Primary Duties and Responsibilities

  • Responsible for monitoring and updating social media pages including but not limited to:
    • Facebook
    • Twitter
    • Instagram
    • You Tube
    • LinkedIn
  • Work with agency and corporate team(s) to plan, request, review any and all e-blasts needed for the division
  • Utilize digital marketing disciplines to help strategize alongside Digital Marketing Manager
  • Maintain social media pages current with community events and updates
  • Work with marketing team to ensure marketing events are covered and enthusiastically reflected to the public with photos and videos
  • Visiting communities when needed for social media
  • Attend any and all meetings in regards to social media, e-blasts, Southeast Florida Division digital marketing weekly reviews, and any other internal sales/marketing related meetings
  • Responsible for maintaing weekly/monthly reports for social media, eMarketing, digital campaign performance, as well as any other weekly/monthly summary reports
  • Continuously update division websites (Lennar.com, and future websites) with current community photos, videos, copy, and promotional banners as needed
  • Conducting community management on social media and Google
  • Possess a competent understanding of the Division’s current products and communities
  • Possess a competent understanding of Division’s communities’ performance and lifecycles
  • Assist in managing and distributing e-blasts and other marketing collateral, via email, to internal teams and digital agency
  • Constantly review marketplace for new on-line opportunities
  • Monitor the competition and their efforts with social media
  • Work with other Divisions on Best Practices.
  • Assist Marketing Department with special assignments as needed
  • Other duties as assigned


Qualifications

Education and Experience Requirements

  • Minimum High School or GED required
  • Minimum 1 year sales experience, digital marketing preferred
  • Minimum 2 years of internet based marketing experience
  • Knowledge of all social media platforms is required
  • General copywriting skills
  • Excellent verbal and written communication skills
  • Must have extensive internet exposure and/or internet consumer experience
  • Advanced skills in Microsoft Word, Excel, Photoshop, and Google Suite

#CB



Type

Regular Full-Time

Not Ready to Apply?

Joining our Talent Network will enhance your job search and application process. Whether you choose to apply or just leave your information, we look forward to staying connected with you.

Join Our Talent Network

Text LENNAR to 51893
to get started today!