Sales and Marketing Coordinator in Franklin, TN at Lennar Homes

Date Posted: 7/17/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Franklin, TN
  • Job Type:
  • Experience:
    At least 1 year(s)
  • Date Posted:
    7/17/2020

Job Description

Overview

Coordinate support needed for the marketing department as provided by the Director of Sales including, administrative support, competitive analysis reviews, report tracking, website maintenance, social media management, digital content creation, collateral material creation and distribution and event coordination.



Responsibilities

  • Coordinate social media strategies including planning, creating, tracking and engagement while ensuring brand voice is communicated accurately and procedural guidelines are followed
  • Lead the marketing research initiative by performing Competitive Market Analysis using internal and external data sources 
  • Create community events including grand opening, model grand opening and realtor events, and attend these events when marketing support is needed (may include occasional weekends)
  • Review and analyze sales and marketing reports and provide recommendation to Director of Sales to ensure marketing dollars are spent appropriately 
  • Update and maintain accurate and robust community information for Welcome Home Center digital presentations
  • Measure digital marketing performance metrics by looking at SEO/SEM performance
  • Digital photography management and coordination with vendors
  • Oversee creatives of sales and marketing collateral materials ensuring content accuracy and brand standard requirements
  • Create sales flyers per New Home Consultants’ request and work with new and existing vendors to obtain print quotes and samples
  • Work directly with sign vendors on signage quotes and install coordination, and work with land department to obtain proper paperwork for permit application
  • Weekly tracking of division sales, starts, closing and inventory count to ensure goals are achieved 
  • Coordination and planning of team meetings based on meeting purpose and objectives
  • Prepare notification letters to buyers & New Home Consultants as requested by Director of Sales
  • Oversee distribution of all marketing materials to the Welcome Home Centers
  • Coordinate and process all sales and marketing invoices ensuring payment terms are met
  • Manage, order, and maintain marketing department promotional products, collateral materials and supplies
  • Handle administrative duties as directed by Director of Sales


Qualifications

  • Minimum College degree
  • Minimum one (1) year experience in marketing or administrative role preferred
  • Minimum one (1) year in consumer-based industry preferred
  • Valid driver’s license, auto insurance policy, and good driving record
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Computer skills including advanced Microsoft Word and Microsoft Excel required
  • Skills in Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Reader, PowerPoint, and google analytics.
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations events.
  • Requires resourcefulness, patience and clarity and strong organization skills

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