Area Sales Manager in Tampa, FL at Lennar Homes

Date Posted: 12/6/2019

Job Snapshot

  • Employee Type:
  • Location:
    Tampa, FL
  • Job Type:
  • Experience:
    At least 5 year(s)
  • Date Posted:

Job Description


Summary of Position Requirements

The Area Sales Manager is responsible for delivering forecast sales and closings for multiple communities within a geographic market area through a team of well trained, effective New Home Consultants (Sales Consultants) while achieving at least 92% Customer Satisfaction. #CB 



  • Recruit, train and retain effective New Homes Consultants (Sales Consultants) to sell lifestyle driven, luxury communities.
  • Achieve/exceed forecast sales and closings plans for each community monthly, quarterly annually.
  • Communicate daily, weekly, monthly, quarterly with New Home Consultants with sales production demands, goal setting, product knowledge, corporate items, etc.
  • Disseminate sales, marketing and product information to New Home Consultants
  • Prepare sales numbers daily, monthly, quarterly and yearly and continually monitor sales activity making recommendations to the Director of Sales.
  • Set-up and conduct sales meetings and phone bank for sales team as needed.
  • Enforce company policies, upper management directives and resolve miscellaneous problems
  • Provide current competitive market analysis at all time to confirm that homes are priced to market.
  • Through self generated or referred leads, sell, process and close homes to meet or exceed business plan.
  • Be knowledgeable of status of mortgages for all sales in assigned area.
  • Visit each community weekly
  • Develop and execute Realtor Programs (if needed)
  • Assist in organizing and supervising of special events to help promote communities and/or company events
  • Work closely with the sales team to ensure open communication on all matters; develop a strong environment conducive to proactive resolution of issues and strong commitment to selling a quality product
  • On call 7 days a week via cell phone for sales team
  • Handle customer's problems and concerns with New Home Consultants
  • Assist in problem solving of sales and closing issues between all parties, i.e. Closing Department, New Home Consultant, Field associates, Customers, Homeowners, etc.
  • Mentor New Home Consultants by providing leadership, ongoing development, and strong learning experiences while establishing goals and coaching performance to meet business targets
  • Conduct and/or contribute to monthly/quarterly and/or annual performance appraisals
  • Ability to effectively manage staff through ensuring appropriate staffing in the Welcome Home Centers, providing formal and informal evaluations/feedback and addressing associate issues when warranted
  • Create, institute and oversee a sales training programs (especially new hires).
  • Responsible for all mass marketing, corporate branding, marketing strategy, media, public relations and assisting in the coordination of special events within the division
  • Work closely with Marketing company in adjusting market strategies accordingly in order to remain competitive with the changing market
  • Review market analysis to determine customer needs, price schedules, etc.


Education and Experience Requirements

  • Minimum High School or GED required 4-year college degree preferred
  • Experience selling or managing the sales of luxury homes located within a lifestyle community
  • Minimum 5 years proven experience in New Home Sales and/or commission real estate sales
  • Minimum 2 years of experience in managerial role
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
  • Excellent computer skills including advanced Word, Excel, Outlook
  • Requires resourcefulness, patience and clarity and strong management and motivational skills
  • Valid driver’s license and good driving record
  • Valid Auto Insurance coverage
  • Real Estate license preferred but not required
  • Ability to prepare written documentation and complete contract calculations

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