Digital Marketing Specialist in San Diego, CA at Lennar Homes

Date Posted: 6/3/2020

Job Snapshot

Job Description

Overview

As the Digital Marketing Specialist you will be charged with the incredible opportunity of taking our Digital/Social Marketing efforts to a whole new level through:

  • Your own hunger and aspirations for the digital marketing world
  • Working with our Regional and Corporate Communications Teams on all initiatives and digital trends
  • Knowing the latest trends within our marketplace
  • Understanding our local market competition
  • Keeping abreast of the latest in digital trends and trendsetters


Responsibilities

Manage Lennar.com Website, including:

  • Review and keep up to date the division market, community, plan – and all subpages pages of Lennar.com regularly for completeness, accuracy and quality of content
  • Become proficient in SiteCore (Lennar.com Content Management System) to be able to update all editable content and images
  • Work with Division JDE Admin to make sure all relevant and accurate information is flowing into Lennar.com.
  • Ensure photos are used as much as possible on the website (as opposed to renderings), and that interior and exterior photography is very well done, prevalent and of the appropriate size for web usage
  • If renderings are used on the website – work with one of our national suppliers to make sure they are photorealistic in nature
  • Ensure promotional banner ads on the site are being used and compliant from a branding and legal standpoint
  • Ensure internet sales consultants banners are activated

Division Landing Pages / Landing Page Template

  • Making sure division landing page templates are deployed using Corporate Templates and for all appropriate uses including: promotion, quick move in, Facebook, Next Gen, Realtors, etc.
  • Making sure all content within the landing pages is accurate and up to date
  • Making sure landing pages are SEO Optimized
  • Making sure A / B testing occurs on landing pages to make sure they are optimized for ultimate performance

Social Media Sites

  • Update, monitor and enhance engagement on all Division Social Media Sites (Facebook, Twitter, YouTube, Pinterest, Instagram, ActiveRain and any new sites deemed effective)
  • Make sure content is relevant and branded correctly
  • Post relevant industry and market specific content
  • Utilize Sprinkler for optimizing overall performance
  • Analyze and optimize monthly social engagement analytics and ad performance on all platforms
  • Monitor monthly social performance ensuring the yearly goals are met and exceeded
  • Review monthly social media spend and Review.Do.Review efficiency and effectiveness
  • Shop competitors relative to their Social Media efforts
  • Maintain list of all social media accounts log-in information and always make sure corporate has the most up-to-date information

Third Party Listing Sites and Display Advertising

  • Make sure the BDX feed to all partner sites is optimized with as much content as possible
  • Review and determine feasibility of Division listing homes with enhanced listings on Realtor.com, Zillow and Trulia
  • Review and determine feasibility of display advertising on NewHomeSoure.com, Move.com, Realtor.com, Zillow and Trulia

eMarketing (E-mail marketing)

  • Work with Lennar Corporate eMarketing Specialist to segment eMarketing list and optimize campaigns
  • Review monthly eMarketing reports and highlight best practices to optimize local division eMarketing performance
  • Keep and monitor eMarketing schedule for the division

SEM (Search Engine Marketing)

  • Participate on SEM Calls, to review keywords and campaigns for the division
  • Act as conduit between the Division and Corporate Communications ensuring the division is utilizing the latest in SEM Strategies

SEO (Search Engine Optimization)

  • Ensure Lennar.com content is SEO Optimized
  • Ensure Division Landing Pages are SEO Optimized
  • Make sure Social Media Post are SEO Optimized
  • Work with Corporate Digital Data Analyst to review and improve SEO Ranking

Analytics

Analyze and optimize all digital campaigns daily, weekly, monthly and yearly.

Work with the regional and corporate digital marketing associates on:

  • Paid Search
  • eMarketing
  • 3rd Party Listing Sites
  • Social Media Ads and Engagement
  • Website Content
  • Landing Page Content
  • Website and Landing Pages - Google Analytics
  • Website and Landing Pages - Brightedge SEO Tool

All other duties as assigned



Qualifications

  • Bachelor’s degree in Social Media Marketing, Marketing, Advertising, Communications or equivalent required
  • Two (2) years’ experience minimum in similar position or related areas of the marketing industry
  • Strong computer skills required
  • Strong command of the English language
  • Effective writing skills
  • Knowledge of major social media sites and digital trends required
  • Knowledge of Adobe Photoshop preferred
  • Must have extensive internet exposure and/or internet consumer experience
  • Team Player
  • Strong passion for digital marketing
  • Strong interpersonal and communication skills
  • Ability to problem solve
  • Ability to self-manage activities with minimal supervision
  • Arrive early and work late if necessary
  • Some weekend work required
  • Understand and follow posted work rules and procedures
  • Maintain regular attendance and punctuality relative to daily work schedule is required
  • Accept constructive feedback
  • Committed to self-development of marketing and internet skills

PHYSICAL REQUIREMENTS:

 

Finger dexterity is required to operate a computer keyboard and telephone equipment, extensive phone and computer communication is required. Must be able to lift and carry supplies and materials up to 25lbs. Must have a valid Driver’s License, current automobile insurance, and reliable transportation

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