Director of Marketing in Cherry Hill, NJ at Lennar Homes

Date Posted: 10/6/2019

Job Snapshot

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Job Description


Summary of Position Requirements

The Director of Marketing is responsible for the oversight and support of the Division marketing and communication strategies with a focus on efficiencies and strategy implementation.  The Director of Marketing will work closely with Division Leadership to ensure that marketing efforts are compliant, strategic and implemented as effectively as possible. #CB

Primary Duties and Responsibilities

  • Oversee the implementation and update Division’s advertising, public relations and marketing strategy.
  • Responsible for all mass and social media marketing including (Division) maintenance, corporate branding, and special events coordination.
  • Support the strategy development of Division level events. Facilitate post-event analysis and drive change based on results.
  • Work with internal and external business partners to support the design, development and compliance of marketing collateral and associated advertising and public relations campaigns.
  • Insure that community and Welcome Home Center signage is compliant with Lennar branding.
  • Work with the Director of Sales to manage and continuously develop the Divisions’ Inventory Home Sales effort
  • Implement the Divisions’ “In-Site” presentations to assure on-time completion prior to new community openings.
  • Partner with sales associates in researching and implementing new opportunities to promote the division’s communities, as well as fine-tune and improve existing digital campaigns
  • Model Merchandising – Insure consistency in excellence work closely with model home decorators and Director of Sales on colors, layout of furniture in model homes
  • Conduct in-depth assessments of the performance of marketing campaigns, events and digital marketing efforts on a monthly, quarterly and annual basis. Present findings to Division’s management team to support business plan development, forecasting and future implementation.

Education and Experience Requirements

  • Bachelor’s Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales or Construction Management Preferred.
  • Homebuilding and/or Commercial Real Estate Experience Preferred.
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Intermediate or Expert level knowledge of Microsoft Office
  • Experience with Google Analytics, Sprinklr Required
  • Valid driver’s license and good driving record
  • Valid auto insurance coverage
  • Ability to complete contract negotiations

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