Field Marketing Manager in Orlando, FL at Lennar Homes

Date Posted: 5/6/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Orlando, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    5/6/2021
  • Job ID:
    2021-16833

Job Description

Overview

Summary of Position Requirements

The Marketing Manager will work with the Director of Marketing to create and coordinate the divisions field marketing needs, with a focus on all community signage, community partnerships, inventory promotions, sales collateral, and MLS/Community listings. They will manage the Field Marketing Coordinator and the Listings Coordinator and their assigned marketing projects and deliverables and track, assess, evaluate and report outcomes. #CB



Responsibilities

Primary Duties and Responsibilities

  • Manage and develop community signage and billboard locations across the division while staying within monthly budget
  • Maintain a consistent brand standard for all Lennar signage and seek new market windows for billboard or signage exposure
  • Research major employers in community areas and identify potential partners to promote a homebuying advantage program in our local communities.
  • Host and promote webinars around our advantage program.
  • Manage Field Marketing Coordinator and vendors to maintain all signage and flags
  • Work with New Home Consultants and Area Sales Managers to understand immediate field marketing needs for each community as it relates to inventory flyers, events, and signage
  • Manage and execute and attend a variety of functions including community openings, community events, and realtor events
  • Coordinate the divisions’ participation at trade show/housing shows
  • Facilitate the creation of marketing collateral and update as needed-work with graphic designer to ensure collateral pieces are produced correctly in a timely fashion
  • Manage the Listings Coordinator to ensure all field requests for adding inventory and plans are addressed in a timely fashion as well as updating any Realtor promotions in MLS and ensuring accuracy of inventory home descriptions on the web
  • Coordinate sales/marketing related meetings with vendors, ad agencies, etc. as needed


Qualifications

Education and Experience Requirements

  • Minimum B.S. Degree in Business, Marketing or Advertising
  • Minimum 5-year experience in marketing with a minimum of 1-year management experience.
  • Experience in homebuilding industry preferred
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
  • Excellent computer skills including advanced Word, Excel, Lotus Notes (e-mail)
  • Requires resourcefulness, patience and clarity and strong management and motivational skills
  • Valid driver’s license and good driving record

Contacts:

Daily interaction with various division personnel, outside agencies, business partners, consultants and homeowners.  Regular contact with the general public. Frequent external contacts where matters discussed require resourcefulness, patience, clarity, tact and ability to represent Division as outstanding business partner and corporate citizen.

Physical Requirements:

Some office work which may require the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less.  Finger dexterity is required to operate a computer keyboard and calculator. Able to drive a vehicle.

This description outlines the basic tasks and requirements for the position noted. It is not a comprehensive listing of all job duties of the associate.

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