Field Marketing Manager in Orlando, FL at Lennar Homes

Date Posted: 11/28/2019

Job Snapshot

  • Employee Type:
  • Location:
    Orlando, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


Summary of Position Requirements

The Field Marketing Manager will work with the Director of Marketing to create and coordinate the divisions field marketing needs, with a focus on all community signage, events, inventory promotions, sales collateral, and MLS/Community listings. They will manage the Field Marketing Coordinator and the Listings Coordinator and their assigned marketing projects and deliverables and track, assess, evaluate and report outcomes.   #CB


Primary Duties and Responsibilities

  • Manage and develop community signage and billboard locations across the division while staying within monthly budget
  • Maintain a consistent brand standard for all Lennar signage and seek new market windows for billboard or signage exposure
  • Manage Field Marketing Coordinator and vendors to maintain all signage and flags
  • Work with NHCs and VPSs to understand immediate field marketing needs for each community as it relates to inventory flyers, events, and signage
  • Manage and execute and attend a variety of functions including community openings, community events, and realtor events
  • Coordinate the divisions’ participation at trade show/housing shows
  • Maintain division event calendar and coordinate with sales and construction to make sure locations are prepared for events and inventory photography as needed
  • Facilitate the creation of marketing collateral and update as needed-work with graphic designer to ensure collateral pieces are produced correctly in a timely fashion
  • Manage the Listings Coordinator to ensure all field requests for adding inventory and plans are addressed in a timely fashion as well as updating any Realtor promotions in MLS and ensuring accuracy of inventory home descriptions on the web
  • Coordinate inventory and community photography as needed
  • Coordinate sales/marketing related meetings with vendors, ad agencies, etc. as needed


Education and Experience Requirements

  • Minimum B.S. Degree in Business, Marketing or Advertising
  • Minimum 5-year experience in marketing
  • Experience in homebuilding industry preferred
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
  • Excellent computer skills including advanced Word, Excel, Lotus Notes (e-mail)
  • Requires resourcefulness, patience and clarity and strong management and motivational skills
  • Valid driver’s license and good driving record

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