Marketing Coordinator in East Dundee, IL at Lennar Homes

Date Posted: 10/1/2020

Job Snapshot

Job Description

Overview

Responsible for assisting with marketing and messaging, advertising, special events, and digital/social media initiatives.



Responsibilities

  • Assist with marketing and promotional projects internally, and externally with vendors
  • Work closely with VP of Sales and Marketing Manager on digital/social campaigns Manage and maintain the divisions social media marketing efforts
  • Responsible for monitoring website and inventory homes on website, work with NHC’s to maintain quality photos and high value content
  • Work with VP of Sales and Marketing Manager to facilitate a positive Brand experience via digital/social media tactics related to customer feedback (Yelp, Facebook, Surveys)
  • Oversee social media presence on LinkedIn, Twitter, Facebook, Instagram, and YouTube
  • Assist with the creative development and maintenance of sales collateral: inserts, brochure covers, corporate programs, digital assets, etc.
  • Work with VP of Sales and Marketing Manager Marketing on new materials for special events
  • Assist with the organization and set up of special community events (i.e. charities, fundraisers, etc.)
  • Research the competitive landscape, present new marketing ideas/concepts
  • Work with business partners at the direction of the Director of Sales and Marketing to design, develop, review and execute marketing collateral and associated advertising campaigns.
  • Coordinate, execute and attend a variety of functions including community openings, community events, and realtor events in conjunction with NHC/DOS
  • Facilitate the creation and order community signage as needed-work with signage vendor on pricing, design and production time
  • Facilitate the creation of all Welcome Home Center displays/signage and update as needed
  • Act as a liaison between construction and sales department in ordering construction signage, lot signs, coordinating telephone/internet service for new communities, community roll out meetings, and any other projects as needed
  • Provide support to sales team by ordering marketing collateral as needed

#CB



Qualifications

  • B.A. and 2+ years of experience in a marketing role or equivalent experience
  • Strong copywriting, analytical, communication, and presentation skills
  • Strong project management and organization skills
  • Attention to detail
  • Requires resourcefulness, patience and strong management and motivational skills
  • Excellent computer skills including advanced Word, Excel, and Outlook. Knowledge in Adobe Photoshop and Adobe Illustrator are a plus
  • WordPress, MailChimp, Salesforce, and social media experience preferred
  • Ability to anticipate and solve problems with diplomacy
  • Minimum 2 years in homebuilding industry preferred
  • Valid driver’s license and good driving record
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
  • Requires resourcefulness, patience and strong management and motivational skills

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