Growth Manager- Paid Social (Remote) in Miami, FL at Lennar Homes

Date Posted: 4/21/2021

Job Snapshot

  • Employee Type:
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    5 to 7 years
  • Date Posted:
  • Job ID:

Job Description


Lennar is looking for a Growth Manager – Paid Social to build a world-class Paid Social and Display media team and oversee all of Lennar’s display budgets across 38 divisions nationally. Ideal candidate is strategic, creative, and analytical with the deepest level of domain expertise in Paid Facebook/Instagram Marketing and other Display ads (either in Agency or In-house).


Principal Duties and Responsibilities:

  • Develop Display Media (Paid Social, Native, Programmatic) Strategy in partnership with Regional Divisions
  • Manage a team of 2 to 3 Paid Media specialists, oversee execution and be accountable for pacing, forecasting, and budget management across all Display channels
  • Evaluate budget allocation across channels and campaigns
  • Lead testing of new creative, targeting, beta features, and landing pages in order to continually improve key metrics (leads, cost-per-lead)
  • Work with Creative and Design teams to develop new creative concepts
  • Stay up to date on trends in all things paid social: new channels, targeting abilities, creative strategies, etc.
  • Generate weekly reporting for all major metrics, goals tracking and other paid search initiatives
  • Daily point of contact for stakeholders across Lennar’s divisions on all Display media-related workstreams
  • Other job duties as assigned


Education and Experience Requirements:

  • Bachelor Degree required, MBA/MS preferred.
  • 5-7 years digital marketing experience in either in-house brands or agencies; 5+ years hands-on experience managing Paid Social campaigns
  • Experience managing direct reports and large cross-functional teams
  • Deep domain expertise in ad product suites incl. Facebook, Pinterest, Linkedin, and Display Ad tech
  • Strong communication skills and executive presence. Effective presenter and collaborator; Able to articulate the role within larger digital marketing ecosystem
  • Able to think strategically, prioritize, identify and resolve problems in a complex dynamic environment
  • Advanced Microsoft Excel knowledge and strong analytical capabilities; knowledge in SQL preferred
  • Expert on today’s paid marketing landscape as well as across digital ad technology; remains up to speed on new in-platform betas and testing opportunities
  • Deep knowledge of audience segmentation, 1st, 2nd and 3rd party data sources
  • Display strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth and overall deliverables

Physical Requirements:

This is primarily a sedentary office position which requires the Growth Manager - Paid Social to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This position outlines the basic tasks and requirements for the position noted.  It is not a comprehensive listing of all job duties of the associates.

Management reserves the right to change the duties and responsibilities set forth herein at any time.



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