Job Description

Digital Marketing Coordinator

We are Lennar 

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

The Digital Marketing Coordinator will support and assist the marketing department through internet marketing efforts to include social media management, e-blast management, reporting of internet traffic/leads/sales, evaluate digital ad performance and ROI for the company. Responsible for monitoring and updating social network sites, in addition to website maintenance and researching various digital and social media opportunities for the division.

• A career with purpose.

• A career built on making dreams come true.

• A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team 

• Work with division marketing managers to continuously test and improve digital channel strategies, campaign design, and audience targeting to ensure campaign optimization.

• Maintain a strong understanding of the digital media landscape and ensure digital media strategies are aligned to KPIs to drive optimal campaign performance.

• Perform A/B testing to optimize ad copy, creative, and landing pages.

• Responsible for monitoring, updating, & reporting on social networking sites including but not limited to:

  • Facebook

  • Twitter

  • You Tube

  • Pinterest

  • Open Door Blog

  • Various Blogs

  • Instagram

• Utilize Internet marketing disciplines to increase quality leads & traffic, help to provide analysis digital marketing effectiveness

• Maintain social network sites current with community events, customer testimonials, professional picture, etc.

• Work with marketing and sales team to ensure marketing events are covered and enthusiastically reflected to the public with photos and videos

• Attend required webinars/conference calls in regards to sales force, social networking, and any other sales/marketing related meetings

• Assist in the preparation and distribution of reports including social networking benchmarks, monthly summary reports, Facebook likes and Twitter followers

• Continuously update division websites (Lennar.com, SummersCorner.com and future websites) with current community photos, videos, and promotional banners as needed

• Possess a competent understanding of the Division’s current products and communities

• Possess a competent understanding of Division’s communities’ performance and lifecycles

• Assist in managing and distributing brochures and other marketing collateral, vial mail or electronic systems, to prospective customers who visit Lennar’s website

• Constantly review marketplace for new on-line opportunities

• Monitor the competition and their efforts with social media

• Work with other Divisions on Best Practices.

• Assist Internet Marketing Administrator and Marketing Department with special assignments as needed

• Other duties as assigned

Requirements

• Minimum High School Diploma or GED required

• Bachelor’s Degree or equivalent work experience in a related field preferred

• Minimum 2 years of digital based marketing experience

• Knowledge of social networking sites required

• Home Building Industry Experience preferred

• Excellent verbal and written communication skills

• Ability to professionally perform multiple, detail-oriented tasks with simultaneous deadlines

• Strong organizational skills.

• Be a self-starter and willing to take the initiative to do online research to further their knowledge and create new ideas.

• Team Player with ability to work well under pressure.

• Advanced skills in Microsoft Word, Excel, Adobe illustrator, InDesign, Sprinklr, and Photoshop

Contacts

Regular contact with Marketing Manager, Director of Sales, Marketing Coordinator, Area Sales Managers, Sales Coordinator, Advertising Agency, Corporate Social Media and Internet Team, Sales Department Associates, regular contact with the General Public.

Physical & Office/Site Presence Requirements

This is primarily an office position, which requires the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less. Finger dexterity is required to operate a computer keyboard and calculator.

• #LI-IM1

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedInhttps://www.linkedin.com/company/lennar/> for the latest job opportunities.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.