Digital Marketing Assistant in Corona, CA at Lennar

Date Posted: 7/10/2024

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Corona, CA
  • Experience:
    Not Specified
  • Date Posted:
    7/10/2024
  • Job ID:
    R24_0000000589
  • Category:
    Sales / Marketing
  • Company:
    Lennar

Job Description

We are Lennar 

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

The Digital Marketing Assistant will develop and expand our online social presence by increasing engagement and followers; implement new ways to lower the cost per follower, per engagement, per session and per lead; boost social media leads; keep social media accounts current with industry trends and social media products and platforms; maintain a top 3 ranking for the Inland Divisions Lennar.com website audit ranking.

  • A career with purpose.

  • A career built on making dreams come true.

  • A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team 

  • Monitor and maintain the Inland Divisions social media accounts including Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, etc.

  • Collaborate on social media strategy that boost engagement and new followers.

  • Communicate with our followers on a daily basis via witty and informative posts through Sprinklr. Monitor Sprinklr daily for messages & approvals of Regional posts.

  • Respond to all social media inquiries in a timely and professional manner.

  • Assist in the planning, implementing and managing of weekly schedules for all social media content relative to our brand.

  • Facilitate creative content ideas and write copy that is consistent with our brand and incorporates SEO best practices.

  • Monitor social media forums and community platforms, trends, and tools to recommend strategic plans.

  • Regularly report insights gained from social media monitoring.

  • Maintain Lennar.com website (update renderings, floorplans, photography, videos, copy and all links).

  • Request coming soon community info from Project Management at least 3 months prior to Grand Opening.

  • Update website with coming soon communities.

  • Write copy for new communities that incorporates SEO best practices for Lennar.com.

  • Resize photography for new communities on the website.

  • Weekly Site Improve maintenance (checks misspelling and broken links).

  • Follow up with website assets.

  • Schedule and follow up on photography & videos needed for the website.

  • Follow up to make sure that the BDX feed is activated.

  • Maintain and manage all Obeo Virtual Tours.

  • Create Lennar.com weekly update report Responsible for maintaining and updating SEM (iCrossing) program.

  • Responsible for reviewing BrightEdge weekly dashboards and revising strategy accordingly.

Monthly / Quarterly Responsibilities:

  • Create/update social media ads monthly.

  • Brainstorm and facilitate creative content ideas for The Open Door Blog monthly.

  • Prepare for Quarterly website audit.

  • Review Quarterly website audit results.

Additional General Duties:

  • Filing, faxing and emailing as needed .

  • Respond to emails on a daily basis.

  • Assist with Marketing projects as needed.

  • Special projects as needed.

  • Subscribe to competitors websites and sign up for interest in new communities.

Requirements

  • College preferred, but not required.

  • Minimum two to three years related work experience.

  • Strong PC skills (Microsoft Word, Excel, PowerPoint).

  • Accurate typing-  65-70wpm.

  • Strong organizational skills.

  • Ability to meet deadlines while maintaining a professional attitude.

  • Strong work ethic, good communication and interpersonal skills.

  • Valid Motor Vehicle License – unrestricted.

Contacts:

Regular contact with division personnel: furnishing or obtaining information. Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.

Life at Lennar

At Lennar, Everything’s Included in our homes, and Everyone’s Included on our team. Our Everyone’s Included vision is to unleash the power of diversity within our workforce to drive innovation and sustainable growth.

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

Physical & Office/Site Presence Requirements:

Position requires attendance at meeting outside division office and trips to models/communities. Position requires ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less. Finger dexterity is required to operate a computer keyboard and calculator.  Coordinator will be required to operate a motor vehicle.

  • This information is intended to be a general overview and may be modified by the company due to factors affecting the business.


General Overview of Compensation & Benefits:

We reasonably expect the base compensation offered for this position to range from an hourly rate of $24.54 - $34, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.
  • This position may be eligible for bonuses.
  • This position may be eligible for commissions.
  • This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.
  • This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.